Best Analytics Tools
Product and web analytics to measure behavior and growth.
Showing 71 tools
Open-source product analytics
PostHog is an all-in-one open-source alternative to Mixpanel + LaunchDarkly + FullStory.
Open-source BI for everyone
Metabase makes SQL and dashboards friendly for non-analysts.
Free web & app analytics
Industry-standard web analytics, now GA4.
Microsoft's BI platform
Power BI is deeply integrated with Excel, Azure, and Microsoft 365.
Digital analytics for product teams
Amplitude is a leading product analytics tool with deep behavioural insights.
Product analytics for growth
Mixpanel tracks user events for funnels, retention, and cohorts.
Digital experience intelligence
FullStory captures every user session for debugging and UX insight.
Heatmaps & session recordings
Hotjar shows how users actually use your product with heatmaps and recordings.
Salesforce's visual analytics leader
Tableau is the gold standard for self-serve data visualization.
Modern BI platform by Google Cloud
Looker is Google Cloud's BI platform with LookML modelling.
Associative analytics engine
Qlik Sense uses an associative engine to explore data freely.
Auto-captured product analytics
Heap auto-captures every event so you don't have to instrument.
Analytics for data teams
Mode is a collaborative SQL + Python notebook & dashboard tool.
AI-driven analytics platform
Sisense specializes in embedded analytics for product teams.
